About RAC sponsorships
The RAC is proud to have been an integral part of the WA community for over 100 years. As we continue to grow, our commitment to our members and the broader WA population, becomes increasingly important. Sponsorship helps us to support and develop the lifestyles of all Western Australians.
Our sponsorship guidelines outlined here include the key criteria we use to evaluate sponsorship opportunities. The two key considerations are:
- What value does the sponsorship opportunity generate for RAC members?
- What value does this offer the community?
Following on from the strategic review of 2006/2007, the recommended approach for sponsorship is:
- Long-term sponsorships.
- A holistic view of sponsorship and partnerships over one-off events and activities.
- Sponsorships and partnerships that meet a series of organisational filters particularly those that help to support and develop the lifestyles of our members.
The proposed themes for the new RAC sponsorship and partnership strategy are:
- Safer communities.
- Stronger communities.
- Sustainable environments.
These themes articulate our focus on community, and highlight our care and concern about the future of WA and its people. |